Marketing Plan

1. MOST amount of money...
   
2. In the LEAST amount of time...
   
3. And the least amount of inconvenience.

• Presentation of the Marketing plan
  
• It is important that you understand our office and our personal efforts to cause the sale of your property.
  
• Proper presentation of your home
  
• We will conduct a complete review, inspection and measurement of the property. We want to highlight the strengths and qualities to properly publicize, show and demonstrate your property and its most favorable features.
  
• A complete "Comparative Market Analysis"
  
• This market analysis is a summation of the listing and sales activity of properties similar to yours in similar areas.
  
• Insight on "Staging"
  
• We will give you frank advice on the best way to highlight your property’s best features.
  
• Provision of an "Estimate of Net Proceeds
  
• Estimate of Net Proceeds is the projected sale price minus any indebtedness against the property and minus the normal costs of the sale.
  
• Installation of a "Key" lockbox
  
• Convenient access and availability enhance the number of showings for your property which is very important in accomplishing the highest price in a reasonable amount of time.
  
• Submission of your home to ten MLS boards
  
• The national Multiple Listing Service (MLS) provides information about your property to all licensed sales associates regardless of their location.
  
• Installation of a "Keller Williams Yard Sign"
  
• The Keller Williams sign is nationally recognized by buyers as a symbol of trust. Homes with the sign generate significant prospect traffic!
  
• Distribution of Listing Information
  
• Copies of the listing information will be distributed to all associates in my office, and will be faxed or e-mailed to 50 agents outside my office.
  
• Mailing of "Just Listed" Notices to 200+ area homes
  
• Home owners may have friends that wish to move into their area. Word of mouth is a very effective sales technique.
  
• Professional marketing photographs
  
• We will insure that the photos of your home present it in the best possible way.
  
• A 3-D "Virtual Tour" is available as an additional option.
  
• Professional "Feature Sheets" prepared for distribution
  
• When prospective buyers have the features available on a professionally designed sheet, they are more likely to remember your home.
  
• Review of "Reverse Prospect" Program
  
• This is an on-going program that matches prospective buyers’ "wants and needs" with the MLS listed homes that are available.
  
• Follow-up on all realtor showings
  
• Feedback from buyers/realtors that see your home can be very beneficial in providing strategies to cause your property to sell in a reasonable time and at the highest possible price.
  
• Sometimes a personal contact at just the right time can really make a difference in the decision a buyer makes!
  
• On-going advertising
  
• Open Houses
  
• You can depend on quality showings at well-publicized Open Houses to generate prospective buyer traffic.
  
• Informing homeowner of all feedback
  
• The seller will be kept well-informed of all buyer/agent feedback after each showing. It must be understood, however, that it’s not always easy to get the feedback. Realistically it may take several days.
  
• Pre-qualification/approval of buyers
  
• This eliminates wasting your time as well as ours on unqualified buyers. In most cases the prospective buyer that we bring to your property will be pre-approved.
  
• Review of financing options
  
• In some cases the "terms" or willingness to help in the buyer’s financing can result in a higher price and/or quicker sale.
  
• Offering a home protection plan
  
• Knowing that their new home will be protected by warranty for the first year can make the difference in getting the sale.
  
• Customer Service Center
  
• Our customer service center representatives will direct all inquiries on your property to me so that I can quickly and accurately respond to prospective buyer situations. I will be representing you and your property in the most favorable light throughout the marketing efforts. Remember, your realtor represents the interest of the seller!
  
• Presentation of all offers
  
• We will present all offers from prospective buyers. At your direction, We will represent and protect your interest in the negotiations for the best possible price and terms.
  
• Keeping you informed
  
• After a contract acceptance, We will keep you informed of the progress in closing the transaction. You will be informed of all progress of escrow, inspections, mortgage and other closing procedures.
  
• Promise and Commitment
  
• "Seller Service Pledge": We have your goals and interest in focus and will put forth every resource and effort to help you achieve your goals..
  

Advertising Campaign

• When you list with Keller Williams, our advertising
  campaign includes:
  
• Detroit News/Free Press ads
  
• Oakland Press ads
  
• Homes Magazines (5)
  
• Relocation Guide
  
• Placement on the Internet @Realtor.com, Michiganfinehomes.com
  and seventeen other web sites with over 2.1 million links
  to your home
  
• Placement on the Internet @realestatebook.com
  
• 3D Virtual Home Tour available on the Internet upon request
  
• Community Newspaper Ads
  
• Direct mailing
  
• National Magazines